Disciplines:

Identity, Website and Campaign

Agency:

Idea is Everything ↝

Cashplus is a fintech challenger that provides an alternative to high street banks. Cashplus services are faster, simpler & smarter than high-street banks, so customers aren’t slowed down but propelled forward. Building on 11 years of success, to continue to create the UK’s most seamless banking experience.

I worked with Cashplus to create a new brand identity that was based on the different journeys of their users and how they support at every turn or twist. Along with the core identity I also led projects to create a custom icon suite, new payment card designs as well as UX and UI visual principles for their app.